Shopify audiences

 

Shopify Audiences is a marketing tool designed to help Shopify Plus merchants improve their advertising performance by leveraging Shopify's data network. It enables businesses to create high-intent customer lists that can be used for targeting ads on platforms like Meta (Facebook & Instagram), Google, TikTok, Pinterest, Snapchat, and more.

Key Features:

1. Lookalike Audiences – Shopify analyzes customer purchase data across stores to generate high-intent audiences, which can be used to improve ad targeting.
2. Retargeting & Remarketing – Merchants can create audiences based on previous buyers or abandoned carts.
3. Export to Ad Platforms – Easily sync audience lists with ad platforms like Facebook Ads, Google Ads, and TikTok Ads.
4. Privacy-Focused – Data is anonymized and aggregated, ensuring compliance with privacy regulations.
5. Performance Insights – Shopify provides insights on how well these audiences convert in ads.

Who Can Use It?

• Available only to Shopify Plus merchants in the U.S. and Canada.
• Works best for brands looking to scale paid advertising.

Would you like help setting it up or understanding how to integrate it with your ad platforms?