Shopify Audiences is a data-sharing tool designed to help Shopify Plus merchants improve their digital advertising performance. It uses aggregated customer data from Shopify stores to create high-intent audience lists for targeted advertising on platforms like Meta (Facebook & Instagram), Google, TikTok, Pinterest, Snapchat, and more.
How Shopify Audiences Works:
- Data Pooling: Shopify collects anonymized customer data from participating stores.
- Audience Generation: It creates lookalike or high-intent audience lists based on purchase behaviors.
- Ad Platform Integration: These lists can be exported to advertising platforms for targeted marketing.
- Performance Tracking: Merchants can measure the effectiveness of campaigns through conversion tracking.
Key Benefits:
- Higher ROI on Ads: More effective targeting reduces ad spend waste.
- Privacy-Focused: Uses anonymized data while complying with privacy laws.
- Exclusive to Shopify Plus: Only available for Shopify Plus merchants in the U.S. and Canada.
Would you like guidance on setting it up or using it effectively?
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